Juice Product Visual Identity

Metropolia UAS's Product Visual Identity and Campaign Design course involved designing a visual identity for juice packaging and later a launch campaign for Karvonen, an organic juice producer.

It was important to understand the target audience and which elements would appeal to them most, as well as the technical aspects of printing a three-dimensional product. Instead of creating singular pieces of illustration or design, I aimed to build a story. The final look feels like a whole world where a thumbling-sized orchard citizen Pekka decides to finally pursue his lifelong dream of producing juice. Despite his miniature size, with hard work, innovations and the help of field mouse Milka and greenfinch Teppo, Pekka is able to realise his goals.