VR Fruit Store Concept Design

The VR Fruit Store Concept Design is a project that was developed as part of course work at Kyoto University of the Arts. The assignment was to create attractive and fascinating (魅了的な) visuals for fruits, which bore a concept showcasing the potential of virtual reality technology in the retail industry.

The idea sprung from a thought play of “what if we could use VR to shop for exactly the kind of fruit we wanted?” The visuals came from the Japanese bento box culture while keeping the overall look quite digital and experimental.